Katie Tolin, marketing director for Rea & Associates, Inc., in New Philadelphia, Ohio, was honored as the 2010 Marketer of the Year at the Association for Accounting Marketing Annual Summit held in June 2010. The award is sponsored by CPA Practice Management Forum, a newsletter focusing exclusively on successful marketing strategies within CPA firms.
What does Katie think is the greatest challenge in marketing CPA firms? What is her prediction for accounting marketing for the next five years? What factors/skills enable accounting marketers to be successful? And, what is her best piece of advice for managing partners? Click here to listen to Capstone Marketing's interview.