Friday, March 28, 2008

Want Your E-Mail Read?

eRoi, Inc. (Portland, OR) research indicates that Wednesdays and Thursdays have the highest open and click-through rates for e-mail messages. During business hours, most messages were read at 11:00 a.m. and 4:00 p.m.

Day - Reads - Clicks

Monday - 26% - 4%

Tuesday - 23% - 3%

Wednesday - 27% - 5%

Thursday - 26% - 5%

Friday - 23% - 4%

Saturday - 12% - 2%

Sunday - 14% - 2%

Thursday, March 20, 2008

AAM Conference - Register Now!

Don't delay in registering for the annual summit of the Association for Accounting Marketing - Wild On Marketing - June 3-6 at the Paradise Point Resort & Spa in San Diego! There are already 332 registrants compared to 128 at this time last year. Check out for all the details. What I've learned so far is that the AAM Summit is the place to be for best practices and networking in accounting marketing.

Tuesday, March 11, 2008

Risky Business

The December 15, 2007 issue of Marketing News includes a "Back Page" interview with Maryam Banikarim, CMO, Univision Communications, Inc. A couple of her responses were particularly interesting.

Q: What qualities make a marketer great?
A: A great marketer has empathy, a genuine curiosity about consumers and a willingness to take risks.

Q: What qualities undermine an otherwise talented marketing executive?
A: Fear, for the marketing executive; and lack of commitment, for the organization. Risk-taking isn't exactly what most folks are being rewarded for ... but in order to succeed, individuals and organizations alike need to embrace novel approaches.

Taking risks may mean making mistakes. However, every successful person has made mistakes and learned from them. When was the last time you took a risk? Is it time?

Monday, March 3, 2008

Four Reasons to Fire a Client Today

Rick Telberg, president and chief executive of Bay Street Group, recently addressed this topic on his blog, His post is on target. I'd like to add a few more reasons to fire a client:

  • Unsatisfactory realization
  • No growth potential
  • High risk
  • Client doesn't need your firm's expertise

What I've learned so far is that most CPA firms won't consider firing clients - even the difficult and unprofitable clients - despite the fact that those firms that regularly do so are more profitable and have happier partners and staff. Perhaps it's time to take another look at this worthwhile strategy?