Friday, March 28, 2008

Want Your E-Mail Read?

eRoi, Inc. (Portland, OR) research indicates that Wednesdays and Thursdays have the highest open and click-through rates for e-mail messages. During business hours, most messages were read at 11:00 a.m. and 4:00 p.m.


Day - Reads - Clicks

Monday - 26% - 4%

Tuesday - 23% - 3%

Wednesday - 27% - 5%

Thursday - 26% - 5%

Friday - 23% - 4%

Saturday - 12% - 2%

Sunday - 14% - 2%

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