Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs

Sponsored by the Association for Accounting Marketing and PCPS
Edited by Tracy Crevar Warren

Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you.& Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization.

Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.

Attention 2010 AAM Summit Attendees: Drawings will be held for you to receive free copies of the book and you can sign up onsite to receive a 20% discount!