Social Media Marketing GPS, written by Toby Bloomberg, Bloomberg Marketing, is the first business book written on - not about - Twitter. Tweet interviews with 40 prominent social media marketers including people from Dell, Comcast, Marketing Profs, BlogHer. 12 chapters take you from the importance of social media to ethics to the social enterprise, tactics, sponsored conversations, blogger relations with a few case studies.
"The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan," explains Bloomberg. "My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced."
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1 comment:
Jean -
Thanks for your kind post about Social Media Marketing GPS. What I found interesting was although the interviews were conducted last summer, the book stands up. I think it's because we approached it from a strategic basis not a tactical one.
Hope you and your community enjoys the read!
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