10 Marketing Tips for Small Firms on a Budget

Thank you to those who attended our session, "10 Marketing Tips for Small Firms on a Budget," at 7:00 a.m. this morning at the AICPA Practitioners Symposium! Here are the tips that Mike Shost, CPA, Shost & Company, and I shared:

1. Ensure client satisfaction.
2. Determine cross-selling opportunities.
3. Define your target markets.
4. Work your network.
5. Stay in front of clients, prospects, and referral sources.
6. Don't be afraid to ask for leads.
7. Understand the power of public relations.
8. Demonstrate your expertise through seminars.
9. Embrace technology and electronic media.
10. Have a plan.