How many CPAs are blogging and twittering? Do they attend webinars? Text message? Are they LinkedIn or on Facebook? Rick Telberg, Bay Street Group LLC, is conducting research to find out. Complete the survey and receive a free Executive Preview.
Tuesday, February 24, 2009
Monday, February 23, 2009
Impact of Struggling Economy on Marketing Budgets
MarketingSherpa, an excellent resource for articles, case studies, and marketing research, looks at some trends in marketing budgets, and the impact of these trends. This initial Chart of the Week reflects on the results of their research into the impact of the struggling economy on marketing.
Monday, February 9, 2009
Best Ideas From Winning Is Everything #1
What I've learned to so far is to share ideas with colleagues. Enjoy this first of two videos about the best ideas heard at last month's Winning Is Everything conference.
Tuesday, February 3, 2009
Crafting and Delivering Winning Presentations
Rebecca Ryan, 2EO, Next Generation Consulting, shared her thoughts on crafting and delivering winning presentations at last week's Winning Is Everything conference:
- What do you want your audience to think, feel and do as a result of your presentation?
- Stories rule, stats rot. Stories that work are hilarious, share failure, or are poignant.
- Show, don't tell. Use effective images.
- When sh!t happens, improvise.
Resources include:
- www.presentationzen.com
- www.istockphoto.com
- www.many-eyes.com (takes words in a document mentioned the most in larger fonts)
- www.polleverywhere.com (live audience polling, participants text answers using cell phones, free for up to 30 people)
Monday, February 2, 2009
Eight Principles of Winning Teams
I am back from Las Vegas having attending the 8th Annual Winning is Everything Conference sponsored by The Advisory Board. The opening speaker, Pat Williams, Senior VP, Orlando Magic was fabulous! He spoke for 90 minutes without referring to any notes, including stories and quotes, and even impersonated several U.S. leaders! Here are his thoughts on the Eight Principles of Winning Teams.
#1 - Talent
- Must be coachable and teachable.
- Do they understand and accept their role?
- Is the talent going to be a good teammate?
- Hire very slowly. You can never do enough interviewing, background checks, etc.
- Fire quickly. What should be done eventually probably should be done immediately.
#2 - Seven Sides of Great Leadership
- Vision, is the heart and soul of leadership.
- Communicating your vision: communicate optimism; hope; inspiration and motivation (have these qualities yourself, is caught rather than taught); talk about it (fight through the fear of public speaking).
- People skills - empathy, care
- Character counts
- Competense: Be a lifelong teacher and lifelong learner.
- Boldness: Make decisions
- A serving heart.
#3 - Committed
- To each other.
- To excellence.
- To competition: Welcome it. Competition makes us better.
- To winning. What are you doing right now to produce more wins for your firm?
#4 - Passionate About What They Do
- You've got to love what you do - energy, enthusiasm.
- It's OK to have fun.
#5 - Always Thinking TEAMS - You can accomplish more together.
#6 - Empower Each Other - Uplift, edify, exhort.
#7 - Respect Each Other - This leads to trust, which leads to loyalty, which leads to love, which leads to friendship.
#8 - Men and Women of Character
- Honest
- Integrity - "walk the walk"
- Take responsibility
- Work hard
- Perserverence
- Humility
- Courage
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