Top 100 Most Effective Subject Lines

A recent article published by www.marketingprofs.com shared the Top 100 most effective subject lines from the MarketingProfs Get to the Point! Newsletters. See whether any of these catch your attention...

Potty All Night Long
Four Blogs You Should Be Reading
Seal Your Pitch with a Kiss
Release Me Please!
A Week at IKEA
Twitter for Timeliness
I See Riches on the Horizon
Newsletter No-No's
A Doctor Who Only Makes House Calls
Widget for Dollars
Did He Really Call It a 'Nymphomercial'?
I Am McLovin!
Playing Tag
The Freeconomics of Online Media
How Customers Are Like Lab Rats
Sidle Up to the LiveBar
The SEO Rapper
Burger King Tells a Whopper
Get 'em to Gawk
A Coffee Klatch for Every Marketer
Laugh 'Til You Cry
Shameless Marketing Stunt
A Super Bowl Strategy That Paid Off
How Saying the Least May Achieve the Most
Loaf Run
Senior Makes Site Accessible
Oh, Count the Ways You Can Annoy a Journalist
Ranting and Raving
Jingles 101 with Dinah Shore
When Your Video Isn't Viral
On-the-Fly Creativity
Put That Checkbook Away
Branding Tips from the Queen of Burlesque
Time to Yelp!
Get Over It, Kid
Do You Have Peripheral Vision?
Rules Schmules
Create a Customer Walk-a-Thon
Is Your Newsletter a Must-Read?
Keeping Up With the Kremplers
Subject Lines: Tell, Don't Sell
Cool Open-Rate Stats
Podcasting is Easier Than You Think
Don't Be a Twit
My Blog, Myself
Think Small to Win Big
Social Security Shenanigans
Would Your Blog Get an A?
A Resolution You Can Keep
How to Measure That Long Tail
You've Been Punk'd ... and Wiki'd
The Cold, Creamy, Refreshing Story of Social Media
The Wisdom of the In Crowd
The Angel in Red Speaks to Us
Glad You Could Make It!
Springtime for Twitter
Using Tricks of the Journalistic Trade
We're Still Married to the Past
I Like 'em Small and Focused
Get Gored
Will Dance for Gum
It's Alive! It's Alive!
No More Boring Conferences
A Clearly Good Marketing Plan
Yammer to Keep It Together
Passengers: Your Captain Has Screwed Up
Invite. Engage. Inoculate.
The Slow Art of Customer Seduction
How to Blow It in Five Words or Less
Give 'em a Good Tease
Taking the Email Plunge
Analyze This
The Deviant Approach to Creativity
A Gentle Step into Web 2.0
Sprechen-Vous Italiano?
We're Short on Euphemism Today
The Revolution Will Be Widgetized
Inspiration from the Swat Team
Why You Want Customers to Notice Your Zits
Help Your Customer Live the Fantasy
Remember Me?
Pepsi's Scheme Fails Taste Test
Mind Your E-Manners
Time to Step Up Your Blogging
Go Where the Current Leads
Look at Me. Now CLICK.
Warm Up Your Thinking Cap
What You Can Learn From Starbucks' Mistakes
Dumb It Up, People
Those Jerks Are Talking About You. So Talk Back!
How to Be a Better Blogger
A Permission Marketing Primer: Picking and Choosing
It's Time to Socialize, People!
Stick to the Script!
Loose Lips Sink Ships
Customer Service the Lexus Way
It's Talkification Time!
Plurk It, Baby!
The Cocktail Party Rule
On Target

What Are CPAs Doing Online?

How many CPAs are blogging and twittering? Do they attend webinars? Text message? Are they LinkedIn or on Facebook? Rick Telberg, Bay Street Group LLC, is conducting research to find out. Complete the survey and receive a free Executive Preview.

Impact of Struggling Economy on Marketing Budgets

MarketingSherpa, an excellent resource for articles, case studies, and marketing research, looks at some trends in marketing budgets, and the impact of these trends. This initial Chart of the Week reflects on the results of their research into the impact of the struggling economy on marketing.

Best Ideas From Winning Is Everything #2

More ideas! Enjoy!

Best Ideas From Winning Is Everything #1

What I've learned to so far is to share ideas with colleagues. Enjoy this first of two videos about the best ideas heard at last month's Winning Is Everything conference.

Crafting and Delivering Winning Presentations

Rebecca Ryan, 2EO, Next Generation Consulting, shared her thoughts on crafting and delivering winning presentations at last week's Winning Is Everything conference:

• What do you want your audience to think, feel and do as a result of your presentation?
• Stories rule, stats rot. Stories that work are hilarious, share failure, or are poignant.
• Show, don't tell. Use effective images.
• When sh!t happens, improvise.

Resources include:

• www.presentationzen.com
• www.istockphoto.com
• www.many-eyes.com (takes words in a document mentioned the most in larger fonts)
• www.polleverywhere.com (live audience polling, participants text answers using cell phones, free for up to 30 people)

Eight Principles of Winning Teams

I am back from Las Vegas having attending the 8th Annual Winning is Everything Conference sponsored by The Advisory Board. The opening speaker, Pat Williams, Senior VP, Orlando Magic was fabulous! He spoke for 90 minutes without referring to any notes, including stories and quotes, and even impersonated several U.S. leaders! Here are his thoughts on the Eight Principles of Winning Teams.

#1 - Talent

• Must be coachable and teachable.
• Do they understand and accept their role?
• Is the talent going to be a good teammate?
• Hire very slowly. You can never do enough interviewing, background checks, etc.
• Fire quickly. What should be done eventually probably should be done immediately.

#2 - Seven Sides of Great Leadership

• Vision, is the heart and soul of leadership.
• Communicating your vision: communicate optimism; hope; inspiration and motivation (have these qualities yourself, is caught rather than taught); talk about it (fight through the fear of public speaking).
• People skills - empathy, care
• Character counts
• Competense: Be a lifelong teacher and lifelong learner.
• Boldness: Make decisions
• A serving heart.

#3 - Committed

• To each other.
• To excellence.
• To competition: Welcome it. Competition makes us better.
• To winning. What are you doing right now to produce more wins for your firm?

#4 - Passionate About What They Do

• You've got to love what you do - energy, enthusiasm.
• It's OK to have fun.

#5 - Always Thinking TEAMS - You can accomplish more together.

#6 - Empower Each Other - Uplift, edify, exhort.

#7 - Respect Each Other - This leads to trust, which leads to loyalty, which leads to love, which leads to friendship.

#8 - Men and Women of Character

• Honest
• Integrity - "walk the walk"
• Take responsibility
• Work hard
• Perserverence
• Humility
• Courage